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Press Release

Air Serbia to become the first customer of ʦapp’s AI-driven product Air Price IQ™

Air Serbia will be the first airline to utilize the solution, which dynamically optimizes offers based on airline configurations, traveler and marketplace insights

SOUTHLAKE, Texas, and BELGRADE, Serbia – July 12, 2022 – ʦapp Corporation (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, is partnering with Air Serbia to launch dynamic offers into today’s competitive marketplace. Considering customer segmentation and travel purpose, Air Price IQ supports airlines in their efforts to provide a seamless experience to its travelers while maximizing revenue opportunities.

Air Price IQ provides the technology for airlines to generate relevant offers by analyzing the airlines’ own shopping and revenue management data in real time along with relevant marketplace insights. The cloud-native solution utilizes artificial intelligence (AI) to optimize price and help airlines drive higher conversion rates and improved yield by delivering more relevant offers across all channels.

“Given the challenges the travel industry has faced through the pandemic, creating products that better meet the expectations of travelers and improve profitability for airlines at the same time is more important than ever”, said Wade Jones, Chief Product Officer, ʦapp Travel Solutions. “To match travelers to the right fares at the right times requires intelligent systems that analyze large volumes of data at scale and use advanced machine learning models to deliver actionable insights. We are delighted to have found a forward-thinking, innovative partner in Air Serbia to work with us in preparing for this paradigm shift in travel.”

Air Price IQ is part of Retail Intelligence, the first suite of products powered by ʦapp Travel AI™ technology using advanced machine learning models to test and learn in the moment. ʦapp Travel AI™ is an innovative capability combining ʦapp’s travel technology expertise with state-of-the-art AI technology and advanced machine-learning services.

“As an industry we are facing a rapid pace of change”, said Jiří Marek, CEO, Air Serbia. “After the challenges brought about by the COVID-19 pandemic, we are now looking forward to the opportunities of the summer season and exploring new opportunities. We must realize these opportunities in this volatile environment, while delivering an enhanced booking and travel experience to our customers. ʦapp’s innovative Air Price IQ is a key driver in our move from static pricing to dynamically created personalized offers.”

In the current environment, airlines require intelligent systems to manage increased complexity, channel fragmentation and ever more sophisticated traveler expectations. The results of a recent study commissioned by ʦapp and carried out by research consultancy Dr. Fried & Partner revealed that travelers consider more decision factors than ever before when booking travel, while expecting their travel provider to deliver a seamless, comfortable experience. ʦapp’s Air Price IQ is designed to help meet these evolving demands.


About ʦapp Corporation
ʦapp Corporation is a leading technology provider to the global travel industry. ʦapp’s software, data, mobile and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, flight, network and crew management. ʦapp also operates a leading global travel marketplace, which processes more than US$120 billion of global travel spend annually by connecting travel buyers and suppliers. Headquartered in Southlake, Texas, USA, ʦapp serves customers in more than 160 countries around the world.

About Air Serbia

Air Serbia was launched under that name in October 2013 as the national airline of the Republic of Serbia. From three airports in Serbia (Belgrade, Niš, Kraljevo) it flies to destinations in Europe, the Middle East, North America and Africa, in passenger and cargo traffic. The airline also offers long-haul and international destinations in Asia, Australia, North America and Africa via its codeshare partners. Air Serbia’s fleet includes one wide-body, 10 narrow-body and 5 turboprop aircraft. Find more information about the activities of the Serbian national airline at .

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